_E6A3067_preview.jpeg

BIO

LĒO is a Belgium-based brand that was established in 2016.

The idea for the brand LĒO was created in Paris, while gaining experience at fashion houses like Balenciaga and Carven.

LĒO’s headquarters are in Antwerp, Belgium, where artistic director Leonneke Derksen (Royal Academy of Fine Arts Antwerp, Belgium) and her team give their full dedication and focus to the quality of their product, which is produced exclusively in Europe.

 
 

VISION

LĒO embodies the energy between luxury, avant-garde and street wear.

Attitude, authenticity and honesty are the essence of the LĒO customer.

Experience over time formed a brand-specific set of values which consist of a dedication to self-expression, nostalgia, and the desire to push boundaries. Inspiration comes from various worlds and aesthetics and combines eras, movements, atmospheres, and subcultures, regardless of codes, always looking for a contradiction or duality.

Ideas are found in the space between external and internal experience and research is extracted from unique experiences in between quotidian performances and memorable rare involvements.

LĒO breaks away from a classic beauty ideal by not designing for a muse but to focus on the character behind the clothes, the experience that wearing LĒO garments gives people.

The essence of the brand is to dress all types and sizes and to communicate with a strong multicultural and gender-less approach.

Clothes are about the experience first.

 
 

PRODUCT

At the core of all reflections lays a product which represents a balance of quality and originality.

These products are carfully placed in worlds in which the brand expresses an original take on ‘reality’ and its movements.

LĒO garments oppose seriousness with spontaneity and question common rules with creativity and curiousness.

Wearing LĒO implements appreciation for sophistication and uniqueness. Distinguished shapes turn through worked-out bleaching and dying technics into one of a kind garments for a one of a kind wearer.

LĒO embraces the awkwardness and accentuates it’s inherent potential for innovation which can be recognised in the choice of material and reccurent elements like metal details.

Each collection is a mix of unexpected and iconic elements with a touch of ‘‘no rule“ humor.

This fuse contains on one side traditional tailored or classic technical elements that breathe rationality and on the other side the element of surprise, instinct and emotion.